In this webinar, our experts showcase a variety of demo use cases of how different components of the...
Due to their unique attributes, Campaign Responses in CRM 2011 are incredibly useful for tracking ROI of Marketing. Like the simple example below, this blog will help you determine if and how Campaign Responses may fit into your CRM architecture as it is designed to support your sales and marketing strategy.
The traditional use of Campaign Responses, as their name implies, is to track the responses to outgoing marketing Campaigns. For example, your organization may send an email offer to your customer or prospects in CRM, and when they express interest (via phone, email, or otherwise), you would create a Campaign Response. You can automate the Campaign Response creation from an outbound Campaign, and this is discussed in this tutorial on 4 Ways to Put Campaign Response to Work.
But Campaign Responses can be used for much more than tracking responses to campaigns! Campaign Responses are unique because:
In addition to tracking responses to an outbound Campaign, here are the top 10 further uses for Campaign Responses.
If you plan to use Campaign Responses, you ought to customize the Campaign Response to match your organization's processes just like you would any other entity in CRM. Here are some common ways the Campaign Responses are customized.
Many organizations will consider creating a custom entity for what Campaign Responses were designed to do out-of-the-box. In doing this, they are missing out on some of the built-in functionality that makes Campaign Responses great. Before you travel down this path, consider what Campaign Responses can do for you!
PowerObjects provides marketing solutions that help organizations achieve their marketing goals and strategies including Email Marketing, Event Management, Surveys, Web Forms, and Web Analytics. For organizations with advanced Marketing needs, PowerObjects has created custom screens that allow users to complete unique processes such as converting multiple campaign responses at once to different types of records. Contact us if you are looking for a unique marketing solution today!
Thank you for another excellent post, Campaign Responses is a great feature which is often overlooked.
This is a great post, thanks for helping me figure this part of the process out. I'm curious about one particular use case. If we have webinars and the data is not integrated with CRM, we end up with a xls of the registrant list after the webinar. We need to put these people in CRM, but I'm still not sure if they should go in as campaign responses or leads. I'm wondering if there should be 2 campaign responses - Registered and Attended. These people all go into CRM with these campaign responses but immediately get converted to leads, so those responses get tracked through their lifecycle like you mention. Would that be what you suggest?
Hi Joe, do you know if there is a way of creating new response codes? I am using an external email engine and want to record and report on whether emails have been opened, clicked, unsubscribed etc (the usual things). At the moment the only campaign responses I have is "Interested, Not interested, Do not send marketing materials or Error".
You can create a new response code by going to form editor and adding manually through the properties in the CRM.