Looking for PowerObjects? Don’t worry, you’re in the right place! We’ve been part of HCL for several years, and we’ve now taken the final step in our acquisition journey: moving our website to the HCL domain. Nothing else is changing – we are still fanatically focused on Microsoft Business Applications!

Marketing Program Manager - AMER


About the Position

HCL is proud to be an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

HCL Technologies' Microsoft Business Applications Practice ("MBAP" formerly, PowerObjects) is looking for a Marketing Program Manager to join our award-winning and growing Marketing team. This role will be the link between what PowerObjects sells and their go-to-market strategy to the execution of marketing plans.

This role has exceptional breadth across all products and services that PowerObjects offers, and will require close collaboration with the Sales, Customer Success, and Product teams to ensure marketing campaigns are articulated clearly and targeted appropriately in order to resonate with customers and partners within the marketplace.

The Marketing Program Manager, focused on our Emerging Markets (Manufacturing, Oil & Gas, Utilities and Retail) for North America, will develop and execute marketing plans for PowerObjects that support the growth of our GTMs, vertical markets and horizontal workloads.

Essential Functions

  • Strategy:
  • Work with the greater Sales, GTM, and Microsoft and HCL stakeholders to determine growth goals for leads and develop a comprehensive marketing plan to execute those goals
  • Microsoft Alignment: Understand Microsoft’s vertical marketing strategy to develop marketing plans to align with their vision. Ultimately, execute plans that align with Microsoft’s strategy but also drive PowerObjects’ internal marketing objectives forward
  • Program Management:
  • Develop marketing plans and execute against assigned budget, keep track of roles and responsibilities, and monitor deadlines to ensure plans are executed in the designated timeline
  • Activities include lead generation campaigns, ABM, content strategy/development, digital/web campaigns, events, nurture marketing, and sales enablement programs
  • Work with the marketing operations team to ensure availability of resources to meet deadlines and set expectations with the business leaders on when marketing milestones will be completed
  • Work with the customer success team to create assets that assist in the sales cycle and generate more customer references
  • Work with product marketing team to create marketing assets that align with our positioning/messaging and point of views (POVs)
  • Ongoing communication and collaboration with global sales organization and GTMs on marketing activities/plans, as well as monitor alignment with sales pipeline and goals
  • Analytics:
  • Work with the marketing data analyst to measure the effectiveness of strategies and tactics through website analytics; leads generated; registrations and attendance for related events; and customer experience scores

Desired Skills

  • High-tech B2B marketing experience
  • Demonstrated experience developing and executing marketing plans that generate qualified leads
  • Experience developing and executing integrated campaigns including email, digital/web, social, nurture marketing, webinars and events, and collateral/sales tools
  • Strong project management skills managing workflows and deliverables across a matrix organization
  • Experience leveraging marketing automation platforms
  • Experience with marketing Microsoft Dynamics 365 and Microsoft Business Applications a plus
  • Excellent written and verbal communication skills
  • Detail oriented