In this webinar, our experts showcase a variety of demo use cases of how different components of the...
A new feature of Microsoft Dynamics Marketing is A/B Testing or split testing. A/B Testing is a feature that can help you determine the best email design / content to use when you have two strategies to choose from. Using this feature, you can determine a winning strategy on a small sample of email addresses based on a criteria (Opens, Unique Clicks, Hard Bounces, Soft Bounces, Forwards and Unsubscribes). When the testing duration is complete, the system can either wait for you to review the results or send the winning email to the rest of the mailing list.
To create a new A/B Testing, do the following:
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